Viewz
Finance-grade calm, at startup speed
(Fig. 00)Viewz, Website for the AI-Native Finance OS
(01) Context
Viewz is the AI-native finance team for growing companies: one intelligent back-office replacing spreadsheets, legacy ERPs and outsourced accounting. Fresh from a $7M seed round, they needed a website as precise as the product. We built it in four weeks from Robin Kane's design.
(02) Challenge
CFOs and finance leads compare tools every day. They notice a misaligned figure, distrust noise, and close tabs fast. The site had to signal cutting-edge AI and financial-grade reliability at the same time, in a category saturated with templated SaaS pages, and it had to ship fast enough to support the funding announcement.
(03) Approach
Every build decision answered one question: would a CFO trust this? Robin Kane's design set a restrained system around Viewz's positioning: high-contrast data, tabular numerals, calm rhythm. Our part was to make it behave in the browser, with motion that acts like live numbers rather than decoration, content the team runs alone, and a site fast enough to ship with the funding announcement.
(04) Chapter
A system built on numbers
Robin Kane's design puts tabular numerals on every figure, saves colour for calls to action and keeps a generous rhythm so dense information stays calm. We built it as a strict component system in Astro, so every number lines up the same way on every page and at every breakpoint.
(05) Chapter
Show the ledger, do not describe it
The homepage walks through a simulated ledger that reconciles as you scroll, and KPIs count up like live data. Integrations with tools such as Stripe, Brex, QuickBooks and Mercury appear as two-way flows, so the promise of "one source of truth" is visible before it is read. Animated with GSAP and ScrollTrigger.
(06) Chapter
Fast by construction
Astro ships almost no JavaScript by default, which leaves the motion budget for the moments that matter. Content lives in Sanity so the marketing team publishes without a developer, and the site deploys on Vercel. Speed, accessibility and SEO were part of the build, not a final pass.
- (01) 4 wks From kickoff to launch
- (02) 5.0/5 Clutch review from Viewz's CMO
- (03) $7M Seed round the site launched alongside
(08) Client
“Working with Alexis was effortless. Clear communication, quick turnaround, and a final product that raised the bar for our brand online. Exactly the kind of partner you want on a project. Highly recommend Ecrin Digital.”
(09) Colophon
- Client
- Viewz
- Year
- 2026
- Development and motion
- Écrin Digital
- Design
- Robin Kane
- Studio
- Ecrin Digital
Hear.ai