Ecrin Digital designed and built the marketing website for Viewz, an AI-native finance platform replacing legacy ERPs and outsourced accounting. Viewz had just raised $7M in seed funding and needed a site that matched the ambition of their product.
The brief
Viewz is an AI Finance OS that automates bookkeeping, reconciliation, and financial reporting for growing companies. Their co-founder and CMO Omer Aviad came to us with a clear mandate: the website had to feel as precise and trustworthy as the product itself.
The target audience is CFOs and finance leaders at companies between Seed and Series B. They compare tools daily, they notice sloppy details, and they close browser tabs fast.
Our approach
Discovery and positioning
We started with a positioning workshop to identify what makes Viewz different from the dozens of "AI finance" tools flooding the market. The answer: Viewz replaces the entire outsourced accounting stack, not just one tool in it. That distinction shaped every design decision.
Design system
The design language had to communicate two things at once: cutting-edge AI capability and financial-grade reliability. We built a system around:
- Dark backgrounds with high-contrast data visualizations
- Tabular numerals across all financial figures
- Subtle counter animations on KPIs to simulate live data
- A restrained color palette with accent colors reserved for CTAs
Interactive elements
Every section of the site is designed to demonstrate capability, not just describe it. The homepage scrolls through a simulated ledger that reconciles in real time. The integration section shows bidirectional data flows between Viewz and tools like Stripe, Brex, QuickBooks, and Mercury.
We used GSAP ScrollTrigger for scroll-driven animations and Next.js for the framework, deployed on Vercel.
Technical stack
| Layer | Choice |
|---|---|
| Framework | Next.js |
| Animation | GSAP + ScrollTrigger |
| Hosting | Vercel |
| CMS | Custom |
| Design | Figma |
Results
Omer Aviad, Co-Founder and CMO at Viewz, said: "Working with Alexis was effortless. Clear communication, quick turnaround, and a final product that raised the bar for our brand online. Exactly the kind of partner you want on a project. Highly recommend Ecrin Digital."
The project earned a 5.0/5 review on Clutch and became a cornerstone of our portfolio.
What we learned
Building for AI-native finance taught us that trust signals matter more than flashy animations. Every design choice has to answer: "Would a CFO trust this?" If the answer is no, it gets cut.
This project solidified our positioning as a studio that builds for post-funded B2B SaaS companies, and it directly informed how we approached our next AI-native project, Hear.ai.
