Aura Agence
A street art agency, printed like a magazine
(Fig. 00)Aura Agence, Digital Platform for a Pioneering Street Art Agency
(01) Context
Aura is a Toulouse agency of muralists and urban artists working for companies, local authorities and private clients, from monumental frescoes to site hoardings and live events. We designed and developed a platform that breaks with the templated agency site and gives the work the editorial stage it deserves.
(02) Challenge
Street art lives in scale, contrast and character. A clean corporate grid would have flattened it; a chaotic one would have buried the artists. The brief fit in one line: feel like a magazine, perform like a product. It also had to rank for commissions such as murals and street art curation across France.
(03) Approach
We treated the site as a printed publication set in motion. A monospaced, poster-sized typographic voice carries the agency's tone, wide photography carries the work, and motion is used to frame the art rather than compete with it.
(04) Chapter
A cover, not a hero
The homepage opens like the cover of an issue: a full-bleed photograph of a work in progress, a crane against the sky, and one statement set large, "Agence spécialisée dans la réalisation d'art urbain". No carousel, no stock gradients, just the scale of the craft.
(05) Chapter
Typography as a wall
"Faisons naître votre projet", "Nous sommes des artistes passionnés et engagés": headlines are set like painted lettering, split across the grid and revealed on scroll with GSAP. A scrolling band of services works like a marquee painted along a wall.
(06) Chapter
Projects as a contact sheet
References such as the Georges Hébert stadium (2024) and an Adidas flagship store (2024) read like a photographer's contact sheet: numbered, dated, captioned. Each opens onto the project so a prospect can judge the work at real scale.
(07) Chapter
Built to be found
Behind the editorial layer, Next.js renders fast, accessible pages, structured so Aura can rank on high-intent searches around mural commissions, site hoardings and urban art curation in France.
(08) Colophon
- Client
- Aura Agence
- Year
- 2025
- Design and development
- Écrin Digital
- Studio
- Ecrin Digital