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E-commerce Luxury Jewelry Branding UX/UI

MAISON LUMIÈRE - LUXURY E-COMMERCE

MAISON LUMIÈRE - LUXURY E-COMMERCE

CLIENT

Maison Lumière

INDUSTRY

High Jewelry

LOCATION

Paris, France

DATE

Mars 2024

SERVICES

Direction Artistique

Web Design

Développement Frontend

UX Research

Motion Design

DESCRIPTION

Maison Lumière, a Parisian jeweler since 1892, wanted to modernize their digital experience while preserving the essence of their century-old heritage. Our mission was to create an e-commerce platform that conveys the refinement and exclusivity of their creations, while offering smooth and intuitive navigation. We worked closely with their teams to develop a coherent digital visual identity, incorporating subtle animations and micro-interactions that reflect the precision and craftsmanship of the house. The result is an immersive experience that invites visitors to discover the Lumière universe as if they were entering their historic boutique on Place Vendôme.

Homepage Design

Homepage with animated hero showcasing the Eternity collection. The animation progressively reveals the details of the masterpiece.

Product Detail Page

Immersive product page with 360° visualization and high-definition zoom on setting details.

Collection Grid

Collection grid with dynamic filters and smooth transition animations between categories.

Mobile Experience

Optimized mobile version with gesture navigation and refined tactile experience.

CREDITS

Art Direction

Sophie Martin

UI/UX Design

Thomas Dubois

Frontend Development

Alexis Chang-Ridel

Motion Design

Marie Lefebvre

Photography

Jean-Pierre Blanc

Project Management

Claire Dumont

" L'équipe d'Écrin Digital a parfaitement capturé l'essence de notre maison. Chaque détail de la plateforme reflète notre exigence d'excellence et notre passion pour la beauté. C'est exactement ce que nous imaginions. "

— Isabelle Lumière, Directrice Artistique - Maison Lumière